Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

MacBook Pro M4 vs iMac M4: which Mac is best for you?
By Bryan M Wolfe published
Refer to these as "budget Macs," but remember they are still very powerful machines.

MacBook Pro 14-inch (M4) vs MacBook Pro 16-inch (M4): Which is the one for you?
By Bryan M Wolfe published
The 14-inch MacBook Pro (M4) and 16-inch MacBook Pro (M4) are almost the same, but key differences remain.

'I don’t believe we’ll hit AGI' — Steve Wozniak explains his AI skepticism
By Hamish Hector published
'I don’t believe we’ll hit AGI' — Steve Wozniak has some major AI skepticism, and a love of the slimmest iPhone.

MacBook Pro M4 vs Mac Pro M2: which Mac is best for you?
By Bryan M Wolfe published
Apple calls a lot of its products "Pro." How do the MacBook Pro and Mac Pro compare? It's complicated.

5 Dolby Atmos albums to listen to on Apple Music
By Rowan Davies published
Just got Apple Music? I think you should stream these Dolby Atmos-supported albums to kick-start your membership.

iPhone 17 vs iPhone Air: which should you buy?
By James Rogerson published
We've compared the iPhone 17 and iPhone Air in detail to help you decide which one to buy.

Mac Pro M2 vs Mac Studio M2: Which is the one for you?
By Bryan M Wolfe published
While not the latest models, these powerhouse Apple devices are well-worth checking out - if you can find them.

Apple Mac Studio M2 vs iMac M4: Which is the one for you?
By Bryan M Wolfe published
These two Macs have many differences and a few similarities. Is one of them better for you?

Apple’s Mac mini now has a higher starting price
By Jacob Krol published
Apple's entry-level $599 Mac mini with 256GB of storage and 16GB of RAM is no longer available.

Russia orders Apple and Google to remove Important Stories, an investigative media app that works without a VPN — leaving Russians without a key source for accessing uncensored news
By Chiara Castro published
Important Stories launched the IStories mobile app in February to make sure information would reach Russians despite widespread internet censorship and VPN restrictions.
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