Companies Madhive

Madhive

New York

Total Offices: 3

483 Total Employees

241 Product + Tech Employees

Year Founded: 2017

View Website

Similar Companies Hiring

Fairly Even

Hardware • Other • Robotics • Sales • Software • Hospitality

2 Offices

30 Employees

Golden Pet Brands

Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media

2 Offices

178 Employees

Kepler

Fintech • Software

New York, New York

6 Employees

Madhive Company Growth, Stability & Outlook

Updated on March 11, 2026

This page summarizes recurring themes identified from responses generated by popular LLMs to common candidate questions about Madhive and has not been reviewed or approved by Madhive.

What's the stability & growth outlook for Madhive?

Strong capital backing, marquee broadcaster/data partnerships, and expansion via acquisition and new marketplaces collectively support a narrative of durable scale-up and strategic positioning in local CTV and adjacent channels. At the same time, private financial opacity, cycle sensitivity (political/sports), and integration/hiring variability introduce execution risk that could affect how resilient recent momentum proves over time.

Key Insight for Candidates

Defining tradeoff: Niche leadership in local CTV plus rapid, M&A-driven expansion vs. exposure to cyclical demand and integration complexity. This fuels high growth and visibility, but brings shifting priorities, aggressive timelines, and ambiguity as products and teams knit together, especially around election cycles and live-sports pushes.

Evidence in Action

Election and Sports Marketplaces — The Political CTV Marketplace (2024) and Local Live Sports Marketplace (2025) with FOX Television Stations are documented organizational patterns for predictable growth. Employees get stable pipelines and clear playbooks during peak cycles, reducing volatility and aligning teams on inventory, compliance, and conversion priorities.
Omnichannel Integration Discipline — The Frequence acquisition (July 2024) and omnichannel workflow integration—across CTV, search, online video, display, audio, out‑of‑home, and social—are documented organizational patterns for diversification and resilience. Employees follow standardized planning-to-activation processes, enabling cross-sell, consistent measurement, and steadier revenue beyond CTV cycles.

Positive Themes About Madhive

Investor Backing & Capital Strength: Capital strength is supported by a major $300M investment from Goldman Sachs Asset Management at a near-$1B valuation, signaling strong institutional confidence and providing runway for expansion. Funding is repeatedly framed as intended to accelerate scaling, hiring, product investment, and inorganic growth.
Strategic Partnerships: Strategic partnerships appear strong, with the platform trusted by major media companies such as FOX Television Stations, Scripps, and TEGNA/Premion, plus multiple data/measurement collaborators (e.g., Samba TV and S&P Global Mobility). Marketplace initiatives for political and live sports further deepen distribution and demand access through marquee broadcaster relationships.
Market Expansion: Market expansion is indicated by the Frequence acquisition broadening capabilities beyond CTV into omnichannel channels (search, display, audio, OOH, social) and by new verticalized offerings (e.g., automotive marketplace) and marketplaces (political, live sports). Ongoing leadership hires aimed at enterprise growth reinforce the push into wider segments and operating scale.

Considerations About Madhive

Market Expansion: Market expansion introduces execution risk, as integrating Frequence and standing up new marketplaces (political and live sports) adds complexity across sales motions, measurement, and supply partnerships. The ultimate impact is described as dependent on adoption and retention rather than being fully evidenced by public financial disclosures.
Short-Term or Unsustainable Growth: Growth appears partly exposed to cyclical tailwinds, with political advertising and live sports highlighted as catalysts that can be seasonal or event-driven. Sustaining momentum outside peak cycles is positioned as a key watch-out for durability of growth.
Workforce Instability: Workforce signals are mixed, with at least one report referencing negative employee growth while other passages cite rapid headcount increases and planned hiring expansions. This inconsistency suggests some uncertainty in staffing trajectory despite broader scaling narratives.

NEW

What does AI tell candidates about your employer brand?

Get your free AI reputation report today.

See AI Report

These insights are generated using AI and may not reflect internal data or verified company information. They are intended solely for general informational purposes and should not be considered a definitive assessment of the company’s reputation. If you are a representative of this company, and would like this page to be removed, you may contact us via this form.