Huge thanks to Jeremy Bloom 🌞, Mozilla Ads, and AdTechGod ®️ for having me on The Advertising Forum!
Our industry is always evolving and changing, but a focus on quality, trust, and transparency remains steady. One of my favorite parts about working at Index is the leeway to think about long term problems like blocking IVT, using AI to scan for brand safety, maintaining thoughtful supply and demand quality policies, protecting signal integrity, etc.
There are MANY great companies in our space creating incredibly innovative offerings. I need to do a better job of calling these out on here, because I'm hopeful about where our industry is headed. Index can't and won't build solutions to every problem ourselves; we want to partner with others. Our vision for things like containerization is the exchange can be used as a staging area to bring services together that facilitate transactions at scale and in real-time – with trust, quality, and efficiency.
Welcome to The Advertising Forum!
It's a new month, new series, and a vital topic that needs to be brought up: Brand Trust
In the first episode of the Brand Trust series, presented in partnership with Mozilla Ads, Mike McNeeley, SVP of Product at Index Exchange, unpacks one of the biggest tensions in our industry: the fragility of trust in #programmatic #advertising
We get into why transparency is still fragile, how privacy-first monetization (yes, without cookies) can still perform, and why real-time brand safety is becoming non-negotiable as the open web spins up millions of new URLs every single day.
