This Reimagined Grocery Store Really 'Pops'

1970s nostalgia meets the future of food retail with Pop Up Grocer

Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about.

In 2019, Emily Schildt sought to build the grocery experience of her dreams: Pop Up Grocer, a traveling grocery store that showcases unique and responsibly sourced products.

The goal of Pop Up Grocer is to equitably advertise little-known brands to a community that shares their values and interests. “We constantly have to make sure that what we’re doing is in service to them and never lose sight of that,” Schildt tells host Ian Wishingrad.

Hear all about Schildt’s plan for the future of Pop Up Grocer on this week’s episode of I’m With the Brand.

Editor: Malinda DiPasquale, Video: Nick Gardner

Malinda_New

Malinda DiPasquale

Malinda DiPasquale is a video producer at Adweek.